How Virtual Staging Can Help You Sell More Properties

Just imagine the ideal family house – in a great location close to schools and amenities on an upscale road, a large garden with footpaths to walk your dog and a nice and friendly community feeling. Envisage large rooms with plenty of natural light. The one drawback is that it’s empty. Very empty. It is well-known that houses that are empty do not inspire prospective buyers, who often have a lack of time (and at times, imagination as well).

Property experts, Fourwalls, reveal that virtual staging is the perfect solution. It uses the latest visualisation techniques to allow you to superimpose furnishings, furniture and decor on to photos. It does require skills. However, when it is done correctly, it is hard to notice there is staging in place.

But why would you want to use virtual staging instead of more traditional methods?

Compared to traditional room staging, it is more cost-effective

Were you aware that it can cost an estimated £1,000 per room to get a room dressed up for sale? The price can skyrocket for especially luxurious or large properties due to the amount of furniture that is needed to suit the decor and make it appear ‘lived in.’ If the decor is especially bad you might need to change it. When virtual staging is used premium furniture and fittings can be added to suit any budget and colour scheme.

When it comes to attracting prospective buyers, photos are the most important tool that you can have

Floor plans are nice to have, but photos are essential in helping prospective buyers visualise their own belongings in a home. Bare floors and walls are uninspiring and do not offer people a true perspective of a particular space. When there is furniture is added, a viewer is able to imagine their own furnishings there, and whether or not the size of the room is well-suited for their lifestyle.

For owners, it is less disruptive

Some sales need to be handled in a sensitive manner. For example, they might be the result of a probate sale or a divorce. Due to this, the property might have been cleared already, which makes it necessary to have a quick sale. Instead of bombarding clients – who might need an intermediary if there has been a breakdown in communication – with appointments for dressing the property, taking the photos, EPC, and floor plan, and then taking out the staging, the whole marketing service can be done in just one appointment.

It can help to conceal unsuitable decor

Everyone’s taste can be different, and it is definitely true that it takes all kinds to make the world go round, and what might be stylish for one person might be highly unattractive to somebody else. For properties that need some serious updating to be done due to age (a particular favourite is carpets with garish patterns and 1970s wallpaper) or with a brash yet modern decor, then virtual staging is perfect.

Unfinished new-build houses may appear complete

One of the major challenges that developers have who are building houses is getting everything finished within budget and on time. Developments often experience delays, which means being able to put them up for sale ends up getting pushed back. To create marketing documents requires images and when a development is incomplete, that means that it isn’t possible to do. However, when virtual staging is used, you can make an unfinished house look like it’s in its final state. 3D visualizers just need a couple of ‘bare’ photos to add everything from skirting and flooring to entire kitchens, and also details like plumbing and plug sockets.